Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

This has been around for a while, and is applicable for individuals and organizations.  If “why” is where we should focus, why is it that the gravitational pull of the “what” and “how” are so powerful?  The difference is leadership discipline.  #leadershipmatters